Picnic Mercantile Rebrand
The previous identity of Picnic Mercantile featured simple vector shapes and graphics, so I wanted to build out a set of logos and wordmarks that would pay homage to the rich history and character of their brand.
Photography by Daniel Geiszler
2022 UCDA Design Award — Excellence
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/159fd27f-3a4d-424c-913e-62d21cf6d78b_rw_1920.png?h=ed45874e57ce9c02721c0b2955547aa7)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/41b8b46c-5ce7-4c28-8106-0da71aacd74c_rw_1920.png?h=d1a55c1edfd37b8c1e8efb5e76094a56)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/d8434ee5-a6b6-4f98-baa5-e198909bf502_rw_3840.jpg?h=680bdd3e5c025e8727423b21f84dd8e0)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/873c0155-f1cc-4446-99c3-02ae69946f00_rw_1920.jpeg?h=e924dd5d744f378b29e1fd32da697119)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/e2bd6234-153c-4835-91e3-4020db0ebb9a_rw_1920.jpeg?h=d2140e8137386f8f5b81af4eccadb1a8)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/abbed6a7-9afe-4cd5-8711-b7780df110af_rw_1920.jpeg?h=6875af8656a99a212c54343cb5707f38)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/a917d8a6-08dc-4522-820e-b0b02152c41f_rw_3840.png?h=2934b5a8e11a926367b2198d415ab050)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/96f1d342-ec2d-4768-b51a-a64defe75f48_rw_3840.png?h=287e9a7bd55a77c5cdfb80ed9e550474)