Nike ACG Campaign
This Nike ACG campaign was a collaborative project with the objective to produce a compelling promotional video showcasing the Nike ACG brand, along with supplementary social media spot animations, static posts, and print marketing materials. Each extension of this campaign, from animation and video to catalog spreads, is catered to captivate Nike ACG's outdoorsy and adventurous target audience.
Daniel Geiszler - Creative Direction, Motion Design Lead, Photography, Print Design
Charlotte Offin - Creative Direction, Print Design Lead
Kayshawn Mounarath - Video Lead
The Concept
"One _____, All Conditions" 
The video starts with two models in Nike ACG gear hiking through a dense forest in Deception Pass, surrounded by trees. The models move at a steady pace, taking in the beauty of nature around them. As they continue their journey, the pace of the video picks up as they travel across rockier terrain and run along the beach. Their Nike ACG gear keeps them comfortable and free in these environments. The video ends with the models reaching a picturesque field atop the ocean, where they finish their journey and share laughs over some snacks. The print campaign can feature close-up shots of the gear, highlighting its durability and versatility in all conditions.
Behind the Scenes
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