Kové Yerba Mate
Kové Yerba Mate was a brand redesign that I did for an existing beverage brand that had some fun brand elements, but I wanted to bring more of a bold punch to their look. Since the assignment required me to design a non-alcoholic beverage, I created a non-alcoholic version of the brand's yerba mate drink. The word "kové" translates to "life" and English, so I wanted to convey a vibrant and energetic feeling that could attract students and younger folks who aren't of legal drinking age.
Photography by Daniel Geiszler
Video made in collaboration with Kayshawn Mounarath