Greenpeace
This conceptual rebrand of Greenpeace was birthed out of a desire to design for an organization that strives for environmental well-being. The current Greenpeace design implements a lot of fear mongering graphics seemingly guilt people into involvement with the organization. To combat that tone, we wanted to create a new logo and design system that felt universal and inviting, with a goal to reconnect humans with nature. We created a new logo system, website, animations, merchandise, and a curated a stock of AI-generated imagery to convey the true mission and voice of Greenpeace.
Created in collaboration with Hannah Javadi as part of our internship with Tractorbeam.
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/d4ad8f52-505b-4aac-b66e-ad968848304e_rw_1920.gif?h=0c463ec0890eca8f9249747662d3be48)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/9779ea49-b273-48ba-9d0f-3ee07dab4e51_rw_1200.gif?h=77f58ff9d53fe92841e2876a5a0b305a)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/b723f11a-7636-4da7-80c5-7de95cfc968c_rw_1920.jpg?h=b5f3c759307a4676847ab6a85c08780a)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/c1e045fd-e2fc-4799-9c5f-099f59883f09_rw_1200.jpg?h=a59d562f1c906708e7e1f8c57ba87ed3)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/2740f633-56ab-4df9-9745-6d07f0321920_rw_1200.jpg?h=674d7c940c36305c587ce449e7823eaf)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/8c9e416f-3d75-4cb6-8823-e48609407433_rw_1920.gif?h=b91cca00c00287f029657380dffe0063)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/cbc225b6-dbb3-428c-b126-d6e4c9bf65e8_rw_1920.jpg?h=ac2c778e70f111c422693d8719f9db7a)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/09a01882-81f7-446c-9d50-0ad9744e7f07_rw_1200.gif?h=87ac5fd3990df1bb5c6f05b1dba389e4)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/504c06a0-dd41-4186-b2e3-4232ce69835e_rw_1200.jpg?h=29249bed032f2601c29409bde84623f6)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/481cd84c-af49-4ef8-bf4f-dbb3a8a2e6e5_rw_1200.jpg?h=0391ca369215f7d1a05fce7e4398c954)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/772c0a79-8ce7-4175-babe-c408b76ac7e5_rw_1920.jpg?h=7ff1d77a9505546730197a1919550a6f)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/32237b3c-d9db-4a04-892e-cb79ccb01730_rw_1920.jpg?h=de8a09d452c1fc6eb30f91f800495e69)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/31ed0361-f6f5-4dad-93c0-9fefce47f5da_rw_1200.gif?h=e4cd664f5a63f67a20e61d9381833866)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/060649b8-4fed-4ab1-aa32-b8370d5c6cb1_rw_1920.jpg?h=c8c469055858a1292af24c8701eeef18)
![](https://cdn.myportfolio.com/439f11fd-9b49-4f37-8d2b-eba243ec9f0e/4b5be794-d306-41f3-a747-795b3c3da91d_rw_1920.jpg?h=6acbc260fc28ddc96537c3205d99bb27)