This conceptual rebrand of Greenpeace was birthed out of a desire to design for an organization that strives for environmental well-being. The current Greenpeace design implements a lot of fear mongering graphics seemingly guilt people into involvement with the organization. To combat that tone, we wanted to create a new logo and design system that felt universal and inviting, with a goal to reconnect humans with nature. We created a new logo system, website, animations, merchandise,  and a curated a stock of AI-generated imagery to convey the true mission and voice of Greenpeace.
Created in collaboration with Hannah Javadi as part of our internship with Tractorbeam.
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