Google Chrome Social Content
The work I've done for Google Chrome's social media platforms includes TikTok, X, Facebook, YouTube, and LinkedIn. My role involves concepting, designing and animating visuals that strike a balance between lo-fi, social-first content and polished, feature-specific storytelling. This mix allows us to connect with younger audiences through trendy and relatable designs while maintaining Chrome's reputation for authenticity and professionalism. By tailoring our content to each platform's unique strengths, we ensure that Chrome remains engaging, innovative, and relevant in the evolving digital landscape.
Agency: Laundry Service | Client: Google Chrome
CD: Hans Schenck | ACD: Lindsay Iversen
Designers: Daniel Geiszler, Steph Carrasco, Lia Ospina
Social-First Content
To keep Google Chrome's socials up-to-date with other thriving social pages, we knew it was important to create playful, engaging, and visually distinct social-first content that resonates with younger audiences. These kinds of pieces were designed to feel more spontaneous, using lo-fi aesthetics and light humor to build an authentic connection. The goal was to make content that felt like it belonged in a user’s feed, without being overtly branded, while still subtly reinforcing Chrome’s identity as a fun, user-friendly browser.
Feature-Specific Content
This category of content highlights specific features within Google Chrome, with an emphasis on demonstrating their utility in a creative and relatable way. My approach with this work is to try and personify the features, adding a touch of personality to make them feel approachable to users. Combining clear demonstrations playful animation allows this content to inform and inspire users to explore and adopt Chrome's tools, showcasing their value in everyday life.
Chrome Holiday Cards
This was a quick passion project that I concepted and designed in a few days on a tight timeline. The idea was to create digital holiday cards that combined traditional festive cheer with Chrome-inspired puns, delivering a delightful surprise for users during the holiday season. From ideation to approval, I worked with our team to ensure the cards captured a lighthearted tone, spreading joy and celebrating the holidays in a way that felt uniquely Chrome. These cards allowed us to make some fun one-of-a-kind work by merging creativity with Chrome's brand voice.
